Principles of Marketing   [Archived Catalog]
2012-2013 Catalog [Aug. 2012-Aug. 2013]

MAR 2011 - Principles of Marketing

This course is an introduction to the process of planning marketing programs for goods and services. Topics covered are marketing management and planning; environment for marketing strategies; market segmentation; market research; consumer behavior; product life cycles; pricing; advertising; sales; distribution channels; and global marketing. (CBE)
Degrees Offered: A.A., A.S.

Credit Hours:3. 
Contact Hours: 3.