Marketing Research   [Archived Catalog]
2012-2013 Catalog [Aug. 2012-Aug. 2013]

MAR 2612 - Marketing Research

Students will develop and demonstrate an understanding of the role of market research in strategic planning, the steps in the design and development of the research study, and the collection, analysis and presentation of the results.
Prerequisites: MAR 1011.
Degrees Offered: A.S.

Credit Hours:3. 
Contact Hours: 3.