Media Research and Analytics   [Archived Catalog]
2012-2013 Catalog [Aug. 2012-Aug. 2013]
   

MMC 3420 - Media Research and Analytics


This course will emphasize theory and methods of research used by media professionals and academics, focusing on print, radio and television, as well as advertising and public relations.
Degrees Offered: B.S.

Credit Hours:3. 
Contact Hours: 3.