Consumer Behavior   [Archived Catalog]
2012-2013 Catalog [Aug. 2012-Aug. 2013]

MAR 4503 - Consumer Behavior

This course is a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. The course emphasis is upon understanding the processes that influence the acquisition, consumption, and disposition of goods and services.
Prerequisites: MAR 3023.
Degrees Offered: B.S.

Credit Hours:3. 
Contact Hours: 3.