2009-2010 Catalog [Aug. 2009-Aug. 2010] [Archived Catalog]
Marketing (6252)
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The Business Administration program prepares students for employment or advanced in the business profession. The course selections emphasize a business foundation along with the opportunity to focus in marketing or management. Career opportunities in marketing, sales, management, team leadership and supervisory rolls exist in practically every industry.
There are four options within this program:
Students may choose to pursue an A.A.S. degree and earn technical certificates while completing the requirements for the degree, or pursue one or more certificate programs to develop or upgrade their skills in a particular field. Contact an advisor or counselor to determine the career education path that is best for you.
Students may complete a degree in only one of the three specialty tracks: Management, Marketing, or Distribution and Logistics. Students who wish to add a second area of specialization after completing a degree should pursue the technical certificate in that area.
Marketing
Technical Certificate
This certificate program adds solid marketing skills onto the basic business foundation provided in the Business Operations (6250) technical certificate. The program prepares students for occupations such as: assistant buyer, merchandising supervisor, sales representative, recruiter, or other mid-management positions in a variety of business environments. The program also provides supplemental training for persons previously or currently employed in management positions. This certificate is a foundation for students pursuing the Business Administration (A213) (A.A.S.) degree with an emphasis in marketing management.
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